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Wild Country is a world famous, independent company, owned and managed by climbers that makes high quality rock climbing equipment at it's base in the heart of one the UK’s most famous rock climbing areas the Peak District.
As businessmen, people ask us if it wouldn’t be more economic and more sensible to base our factory in a big city, with access to a bigger labour pool and better transport?
But as climbers we answer "Sure, but that wouldn’t get us to one of twenty local cliffs in five minutes after work like it does now!"
Within this dichotomy lies the essence of Wild Country and why the company has been one of the most successful and innovative at making quality and distinctive products that work – Wild Country people always have been and always will be climbers, who can utilise their vast experience of all types of climbing to make it so.
Wild Country is now, and always has been, run by a small and dedicated team. These people all come with a pedigree and love of climbing and experience in the manufacturing and retailing sides stretching over many years.