Cookies

We use cookies and other similar technologies to help provide our Services, to analyse how you use our Services and to show / analyze whether advertisements are being viewed. We also allow third parties to use tracking technologies for similar purposes. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. The Help menu on the menu bar of most browsers also tells you how to prevent your browser from accepting new cookies, how to delete old cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. 

What are cookies?

A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that the website can remember some information about your browsing activity on the website. The cookie will collect information relating to your use of our sites, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at our site via a link from third party site, the URL of the linking page. If you are a registered user or subscriber it may also collect your name and email address, which may be transferred to data processors for registered user or subscriber verification purposes.

Cookies record information about your online preferences and help us to tailor our websites to your interests. Information provided by cookies can help us to analyse your use of our sites and help us to provide you with a better user experience.

We use tracking technologies for the following purposes:

Strictly necessary purposes

These cookies are necessary for the website to function and cannot be switched off in our systems. These are used to let you login, to ensure site security and possibly in the future, to provide shopping cart functionality. Without this type of technology, our Services won’t work properly or won’t be able to provide certain features and functionalities.

Performance purposes

These cookies are used to analyse how visitors use a website, for instance which pages visitors visit most often, in order to provide a better user experience. We also use this technology to check if you have opened our emails, so we can see if they are being delivered correctly and are of interest (this cookie would be from Mailchimp, not us directly).

Personalisation cookies

These cookies are used to remember choices you have made such as gear you want or own, or your particular language or region, and to provide personalized content recommendations.

Advertising cookies

For the most part we don't have ads, although we do have affiliate links, and when clicked, a cookie will be placed to be able to track the purchase. (This is how the retailers know to give us a commision if you buy gear, and is our main source of revenue, which allows us to be a free resource for all users).

It's possible we may add other advertising cookies in the future and these cookies would be used to limit the number of times you see an advertisement, or to customize advertising across our Services and make it more relevant to you and to allow us to measure the effectiveness of advertising campaigns and track whether ads have been properly displayed so we can pay for this. You have the option to change your choices relating to cookies utilized to deliver behaviorally targeted advertising here for EU “Advertising cookies” and here for US Advertising cookies.

Social media cookies

Cookies are used by social media services to enable you to share our content with your friends and networks. These cookies may track your browser across other sites and build a profile of your interests, which may impact the content and messages you see on other websites that you visit.

How to manage & remove cookies

If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. The Help menu on the menu bar of most browsers also tells you how to prevent your browser from accepting new cookies, how to delete old cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

You can also visit http://www.aboutcookies.org for more information on how to manage and remove cookies across a number of different internet browsers. You also have the option to change your choices relating to cookies utilized to deliver behaviorally targeted advertising here “Advertising cookies“.

If you would like to contact us about cookies you’ll find our information on the contact page.