We are a homegrown business powered by long hours and a passion for climbing. Marketing consists of a smile, a laugh and a handshake. Our customers are often our friends. Voodoo isn't about getting rich. It's about creating and sustaining an awesome product. It's this grassroots mentality that defines us. We know from experience that the climbing life is an intoxicating mix of laughter, hard work and friendship. We understand what climbers want and need in holds and gear. We keep that in mind while we design, sew and sculpt. We hope you enjoy our products as much as we do.
Our story
Voodoo is powered by founder Frank and Gina. What began as garage hobby has blossomed into a dream, a lifestyle and a business. In 1992, Frank quit a career in mechanical engineering to begin manufacturing climbing holds full time. He tinkered with the process to develop Voodoo's signature Pure Base Technology and environmentally responsible holds. He found inspiration from years of bouldering in California. Via word of mouth, Voodoo's reputation for uniqueness and quality spread through gyms and garages across the country. In 2000, Frank was running Voodoo out of a tiny warehouse in San Diego. The company had reached a critical juncture. It needed direction. After seeing his passion develop into a viable business, Frank considered walking away. "I couldn't do everything at once. It was getting to the point where the company had to move forward or I had to do something else.” Gina leapt at the opportunity to help with the business side of things. The first order of business was a change of venue. We packed up and left So Cal's congested freeways and sprawling cities to Flagstaff, Arizona and a slower pace of life. Meanwhile, the demand for VooDoo products grew steadily. Voodoo was moving into a bigger workspace and a bigger market. Growing pains were inevitable. A small business is always an adventure and the Flagstaff years have been marked by ups and downs. Concerned that expansion had affected quality, we scaled back in 2006 in order to maintain complete control over the manufacturing process. In the end, making awesome holds and stellar bouldering gear is more important than leading the market in units sold.
These days the operation has been streamlined to ensure quality. VooDoo Climbing Holds are made by Gina in our tiny Flagstaff, AZ workshop. Jason sews all VooDoo crash pads in his Flagstaff, AZ sewing shop, Pierce & Wilene (Frank's Parents) make all VooDoo chalk bags and gear bags in their Tucson, AZ home. Occasionally, we even get a little support from our two Dogs, Red and Sue. It's exactly where we want to be. Voodoo has weathered the storm. Our holds, pads and unapologetic style are here to stay.
