Evolv Launches Exclusive Ashima Shiraishi X Brain Dead Zenist shoe

The launch of the Zenist traces back to an idea from Shiraishi and Kyle Ng, a Los Angeles-based climber, photographer and co-founder of Brain Dead, a firm that specializes in designing exclusive product lines with leading apparel companies. Shiraishi then took the concept of a unique collaboration to Evolv, which began work immediately on a stylish competition-level shoe that will help support the growth of climbing and access to the sport.