gear4rocks was created to fill the needs of the Ukrainian and East European climbing community. These are hardy climbers who don’t care what their gear looks like and they would never, nor could ever, drop $500+ for a set of cams. They just want safe gear for cheap. Over the years our customer base has grown to include many search & rescue groups and military. These groups want gear to hold the forces they are rated for, function smoothly and that is it. No pretty colors. No shinny finish. No big star rock jock advertisements in magazines. gear4rocks has made climbing gear affordable for normal people who want a cheaper alternative. We are happy to hear the positive feedback many of you have given us over the years. Our gear is designed to be functional, serviceable, affordable and safe, not pretty or trendy. We promise to keep it that way.