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Maxim: America's premier climbing rope (it is the climbing and recreation division of New England Ropes Corporation). Since 1980, when we introduced our first Maxim™ dynamic rope, we have strived to deliver products that are easy to handle, durable, and designed to keep climbers safe. Through corporate sponsorship and our outstanding brand ambassadors on our athlete team, we stay actively involved in the climbing community—supporting groups whose missions are to further the sport of recreational climbing; increase awareness of climbing safety; and to improve access to climbing areas. Chief among these groups are the Access Fund, the American Mountain Guides Association, UIAA, and the Outdoor Industry Association.