The story of Fitwell and its founder, Giuliano Grotto, began in 1979. Initially called ONESport, the company stood out immediately in the shoe market by offering the 8000, the first boot designed specifically for expeditions at high altitude (over eight thousand meters). During the 90s, ONESport underwent a transition culminating in a partnership with a French group that acquired the brand. Founder Giuliano Grotto decided to form a new company called Fitwell.