In 1989, in order to manufacture a wide variety of footwear, a group called ‘Keshvari Production Group’ was established by Keshvari brothers (Rahim, Rasoul and Ismail).

The love for nature has existed in this family since the beginning of the sixties. Among the 3 brothers, Rasoul Keshvari discovered his enthusiasm for rock climbing at the age of 17. For years, he gained valuable experience by practice and perseverance in the highest levels of sport climbing and big wall climbing, along with championship and participating in international courses. By training champions he along with other mountain lovers has enormously influenced the growth and advancement of rock climbing in Iran.

One of the major concerns of Rasoul Keshvari like other Iranian mountaineers has been to supply mountaineering and rock climbing gear. Therefore, he initiated his specialized research on the production of rock climbing shoes by profiting from his previous experiences as well as studying other foreign products and modern manufacturing methods. This was led to the production of the first rock climbing shoes by Keshvari production group under the name of Arian in 2002.