It was at the end of the 19th century, in the heart of the Jura mountains that Cébé was born. Established by Jean-Louis Crestin-Billet in Morez, the cradle of French glasses making, the brand with its "hardened" temperament was a pioneer in the manufacture of sports glasses.

In the forties, a time when skiing holidays were becoming increasingly popular, the firm naturally extended its activities to the production of helmets, masks and glasses for winter sports as well as for water sports.

In May 2009 the small company from the Jura accelerated its efforts and became part of the American group Bushnell Outdoor Products. As specialists in optical products, the group provided it with R&D support commensurate with its ambitions and a window onto international development. Comfort, flexibility, ergonomics, frame and lens quality, all these qualities are synonymous with Cébé excellence worldwide.

Today Cébé works both technically and stylishly alongside all sportsmen and women looking for pure adrenalin experiences. For all those who love ancestral know-how and the authenticity of the great outdoors, the brand is also essential to all those who love strong sensations. The fact that the brand is so successful is also due to its mindset: it resolutely sets its face to the future; Cébé is constantly looking for new horizons to conquer!